DescriptionStaples is business to business. You’re what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you’ll be doing:
- Build and execute email campaigns using Marketo automation platform
- Project manage email campaign execution, including schedule, deliverables, content, data, and reporting
- Manage high visibility projects requiring advanced Marketo knowledge, including dynamic content, complex nurtures, and HTML templates
- Act as a subject matter expert to advise our marketing partners on best practices for campaign development
- Serve as a resource within the team to share Marketo/Marketing Automation expertise team wide and assists teammates with QA and troubleshooting as needed
- Recommend how data can be used to increase personalization and dynamic content into our email campaigns
- Look for ways to increase campaign automation, including adding new triggers or nurture streams
- Work with business partner to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns
- Perform complete end-to-end testing of all projects to ensure flawless execution
- Execute A/B testing as needed; recommend best practices to set up and execute tests
- Provide campaign reporting and ongoing monitoring
- Troubleshoot technical issues as they arise
- Educate business partners on marketing automation best practices
- Manage our technical vendors/consultants as needed
- Support data needs of immediate and extended teams as needed
What you bring to the table:
- Email automation and/or campaign circulation subject matter expertise
- Logical thinker
- Strong technical skills
- Proven ability to learn new technology applications quickly
- Excellent project management and organizational skills
- Experience working with cross functional teams
Qualifications:
What’s needed- Basic Qualifications
- 3-5 years of Digital Marketing or Marketing Automation experience
- 3+ years managing marketing-based email campaigns
- 3+ years marketing automation tools experience
What’s needed- Preferred Qualifications
- Bachelor’s degree or equivalent work experience
- Marketo experience a plus
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits