Senior Product Manager - Data - CVS Media Exchange (CMX)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. 

The Senior Manager, Data Product is a managerial role, who will report to the Director of Product, as a pivotal role for implementing a data foundation solution for CMX with cross functional partners such as Marketing, Sales, Operations, Data Engineering, and Data Science. This position requires an experienced individual with a proven track record in programmatic media, self-service solutions, and product management. 

Key Responsibilities

• Strategic Leadership: Define product vision, strategy, and development of suite of ads data products.
• Product Leadership: Utilize your product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively. Lead product discovery and maintain a roadmap and backlog focused on high-impact work for advertisers, merchants and stakeholders.
• Product Roadmap: Manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks. maintain and refine the product backlog (create user stories & acceptance criteria) while prioritizing the backlog to focus on the highest impact.
• Collaborative Innovation: Build strong relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership. Partner with Data Science, Engineering, and other CVS partners to define data requirements
• Data Transformation Layer Management: Oversee the data transformation processes, ensuring efficient and accurate transformation, enrichment, and normalization of data for reporting.
• Cross-functional Collaboration: Collaborate with engineering, analytics, insights, and media teams to align data strategies and ensure seamless integration with ad-serving platforms.
• Data as a Service (DaaS): Develop strategies to offer data as a service to internal and external stakeholders, ensuring flexible and scalable access to high-quality data sets.
• Data Foundation Development: Support design and implementation of scalable and robust data infrastructure that supports real-time & batch data processing and analytics.
• Data Quality and Governance: Work with Engineering to establish and enforce data quality frameworks and governance policies to ensure data integrity and reliability.
• Industry Expertise: Partner with Product Marketing to conduct industry and competitive analyses to deeply understand emerging trends in advertising measurement to inform product roadmap.

This role is work at home flexible. It can be based remotely in the U.S. or near one of our Corporate Hubs. If you are commutable to one of the following Corporate Hubs, you must work in the office 3 or more days a week:

Boston, MA

Wellesley, MA,

Woonsocket, RI,

New York Soho area, NY 

Chicago, IL 

Blue Bell, PA 

Required Qualifications

• 7+ years of experience in programmatic media and self-service DSPs
• 5+ years’ experience in product strategy or project management
• 5+ years’ experience in conducting data analysis.
• 3+ years' of experience managing a team

Preferred Qualifications

• Deep understanding of programmatic media
• Proven experience with self-service platforms, ad tech, and programmatic integrations
• Excellent communication and presentation skills.
• Proven ability to lead and collaborate effectively within a team and across functions.
• Interpersonal skills as well as strong initiative and self-motivation and the ability to work both independently within a customer-service oriented environment.

Education

Bachelor's degree in relevant fields or equivalent (HS Diploma + 4 yrs experience) required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 04/25/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.