Sr. Product Manager, Digital & Loyalty

Church’s Texas Chicken

Employee Job Description

Job Title: Sr. Product Manager, Digital & Loyalty

Reports To: Senior Director, Digital & Loyalty
Department: Marketing

Job Summary:

The Senior Product Manager, Digital & Loyalty Platforms is responsible for defining and executing the strategic direction of digital and loyalty platforms to create best-in-class consumer experiences that drive business growth. Reporting to the Senior Director of Digital & Loyalty, this role will lead product development, manage cross-functional initiatives, and drive innovation to enhance digital ordering, loyalty programs, and omnichannel consumer engagement.

This position requires strong project management skills to ensure platform management and innovation are strategic, well-planned, and effectively deployed. The Senior Product Manager will be responsible for driving the roadmap, overseeing development, coordinating deployment and testing, and measuring/reporting on performance. The ideal candidate will excel at managing complex projects, aligning stakeholders, and leveraging data to optimize platform capabilities and enhance customer experiences.

Key Duties/Responsibilities:

• Define and lead the product vision and strategy for digital and loyalty platforms, ensuring alignment with business objectives and customer needs.
• Establish a clear roadmap, guiding developers to drive product innovation and operational efficiency while managing and prioritizing the product backlog to align with business goals, budget, and resource planning.
• Drive cross-functional collaboration, ensuring smooth sprint planning, backlog grooming, and alignment with development teams, stakeholders, and leadership.
• Partner with Engineering Manager to identify opportunities for technology enhancements to improve efficiency, security, and compliance with industry regulations such as GDPR, CCPA, PCI DSS, and ADA accessibility.
• Develop and monitor KPIs and success metrics, leveraging analytics tools, guest feedback, and A/B testing frameworks to drive data-driven optimizations for customer acquisition, engagement, and retention.
• Lead and coordinate User Acceptance Testing (UAT) for all releases, menu items, and campaigns, implementing streamlined validation processes via project management platforms.
• Develop and execute effective go-to-market plans for new product launches and feature rollouts, ensuring seamless customer experiences.
• Champion a culture of innovation and continuous improvement, incorporating insights, customer feedback, and emerging trends to optimize digital and loyalty platforms.

Position Requirements (Education, Qualifications, Experience):

• 7+ years of experience in digital product management, eCommerce, or loyalty programs, with proven leadership experience managing product teams and cross-functional stakeholders.
• Bachelor’s degree in a relevant field (e.g., Computer Science, Business, or related discipline) or equivalent experience; an advanced degree or relevant certifications preferred.
• Expertise in digital commerce, loyalty platforms, consumer behavior, and omnichannel engagement strategies to drive customer loyalty and business growth.
• Strong technical acumen, including experience with mobile applications (React Native preferred), cloud platforms (Azure or AWS), API-driven architectures, and Agile methodologies (Scrum, Kanban, SAFe, Lean).
• Proficiency in data-driven decision-making with experience leveraging analytics tools (Power BI, Tableau, MicroStrategy, Databricks), measurement platforms (Kochava, Google Analytics, Microsoft Clarity), A/B testing frameworks (Optimizely, Google Optimize), and Customer Data Platforms (CDPs).
• Knowledge of payment and transaction systems (POS integrations, digital wallets, mobile payments), CRM & marketing automation tools, and AI-driven personalization.

Competencies:

• Critical Thinking – Defines and resolves a situation or problem by analyzing issues involved, weighing options, and evaluating alternatives; maintains objective attitude; approaches situations and problems systematically; uses observation, experience, reflection, and/or reasoning to drive business forward.
• Influencing Others – Convinces and persuades others in either positive or negative circumstances to accomplish goals and objectives; responds to objections successfully; uses tact when expressing ideas or opinions.
• Initiative – Takes action proactively; addresses issues or opportunities without supervision; focuses on desired results and accomplishments; demonstrates clear purpose, enthusiasm, and a “can-do” attitude.
• Innovative and Creative – Looks for ways to improve oneself, the job, the project, the system, and the organization; challenges conventional practices, generates new ideas to create novel solutions to problems.
• Managing Execution – Manages multiple projects and effectively prioritizes tasks and goals; uses goals to guide actions and create detailed action plans; organizes and schedules people and tasks; utilizes resources effectively to meet goals.
• Negotiating – Presents issues or ideas in a clear and influential manner; maintains an open-minded and non-judgmental attitude; listens to others’ views and empathizes.
• Relationship Management – Initiates and develops relationships with others; demonstrates credibility; confronts conflict quickly and professionally; inspires confidence in others.

Physical Requirements:

Employees must be able to perform the essential functions of the position with or without reasonable accommodation.

1. If you’re hungry for a career that’s fun, fast-paced and loaded with opportunity, then you’ve come to the right place. At Church's®, we’re not your typical quick service restaurant. We make real comfort food that makes a difference in peoples’ lives. And for over 60 years, our restaurant has been a place where hard-working people can get ahead and go on to do amazing things by serving others.

2. Church’s Chicken is an equal employment opportunity employer and makes hiring and employment decisions without regard to race, color, religion sex, national origin, age, disability, genetic information or any other factor prohibited by applicable law.